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Routes To Retail: Routes to Retail specialise in creating flexible and adaptable retail solutions for the magazine category in ‘new to magazine’ mainstream, regional, independent and specialist retailers. This is a growing area of the magazine market where Routes to Retail connect publishers to profitable category solutions at retail, with an unrivalled reputation for service excellence and experience.

By connecting readers with new customers, our aim is to drive revenue for both publishers and retailers. As well as offering merchandising consultancy and an online sales service to complement the overall offer to publishers.

Goldkey Media:
Newspaper & Magazine Distributors In The Market
With a strong track record creating distribution plans to niche and targeted audiences worldwide, we have the expertise to help you achieve your goals. Established in 2001, our team work with a number of leading publishers to help increase newspaper and magazine circulation, as well as helping advertisers to reach their desired target audience via innovative media placements that help their brand stand out.
From the Financial Times, National Geographic to Cosmopolitan, Gold Key Media can secure distribution to some of the best locations in the UK. Whether it’s copy placement in a corporate display rack or hotel, brand to hand distribution, residential door drops or event placement – we help you achieve your circulation targets by ensuring your publication gets seen by the right audience at the right place at the right time.
Want to place your brand directly in the hands of your target audience?
Effective sampling can raise awareness of your brand and engage consumers throughout the UK and beyond. From regular sampling to a mass commuter audience, to a highly targeted event specific execution, Gold Key Media’s dynamic team of experienced brand ambassadors will represent the key principles and image of your brand. Our staff can be handpicked to suit your requirements, and we can manage all aspects of your chosen activity.
Events offer the perfect opportunity for Publishers to capture engaged, receptive, broad and niche audiences nationwide.
With over 20 years of experience, Gold Key Media’s Events Team can work closely with you to build your brand presence at global events through a varying degree of activity, whether you wish to capture them within the event or at touch points surrounding it.

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Account Management

At Seymour we work collaboratively with all of our Publishers in order to understand their business needs and objectives. This is successfully achieved by:

Prioritising Publisher’s business objectives through regular review both at retail level and total business
Expertise in building a profitable, long term business plan with trading partners
Create robust retail strategy based on agreed top-line objectives through Trade Business Plan Process
Work closely with Seymour teams to turn objectives/proposals into business wins
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Effective interpretation of our widespread data / information sources collated by the Marketing Team
Creating profitability scenarios to present solutions and opportunities
Continual review of promotional planner and objectives
Regular review of return on investment

EXPORT

Seymour has the largest Export Team in the business with a total combined industry experience of over 100 years. Publishers benefit from our dedicated operations and finance people working solely on International so that your Account Manager can focus on sales analysis and development. Our international sales team come from a range of backgrounds including publishing/editorial, marketing, wholesale and circulation and have industry experience from markets around the world such as Australia, New Zealand and USA and can communicate in 6 different languages!

Consumer Insight

Insight into consumer behavior driven by analysis of shopper’s buying habits has become an integral part of the culture at Seymour. This has allowed us to develop a better understanding of customer behavior at retail and helped Seymour further establish our range partnership credentials with key retail groups and helped us to recommend and develop unique promotions. From the research we have conducted, there are a number of key areas for Seymour to focus our attentions on. If less people are visiting the Newsstand what are we doing to PUSH people into the category? The Newsstand is incredibly busy and noisy, so what are we doing to ensure our products STANDOUT? Impulse purchase plays such an important role in our sector, so what are we doing at the fixture to EXCITE consumers and if they are excited, what opportunity do we have to UPGRADE them to purchase best in class, premium priced event based issues, bumper packs and Bookazines. Then once readers have our products in their hands, what can we do, to encourage them to buy the next issue, or another magazine from your portfolio, by driving increased REPEAT purchase.